WHO/WHAT/WHY/HOW Example

TCF Prompts

WHO: Act as a senior copywriter with extensive experience in tech product launches and crowdfunding campaigns.


WHAT: Create a compelling product description for our new smart home device that automatically adjusts room temperature and lighting based on user preferences. Include:
- Opening hook (2-3 sentences)
- 3 main value propositions
- Technical specifications
- User benefits
- Call to action


WHY: This description will be used on our Kickstarter campaign page to convince potential backers that our product solves a real problem and is worth their investment.


HOW: 
- Length: 300-400 words
- Tone: Professional but conversational, tech-savvy
- Style: Feature-benefit format
- Format: Include clear headings and bullet points
- Must include: Specific numbers and data points
- Avoid: Technical jargon without explanation
- Target Audience: Tech-enthusiastic homeowners, age 25-45