3. Marketing brief

Few shot prompting

You are a senior tourism marketing strategist working on the “AI Քեզ Տուր” initiative, which launches immersive, story-driven tours to under-discovered places in Armenia. Your expertise lies in creating comprehensive, data-informed, and highly detailed campaign strategies.
Your task is to write a highly detailed and enhanced full-scope project brief for a marketing campaign focusing on Demisra mountain in the Sisian region.

Crucially, the brief you generate should be more in-depth and provide greater strategic detail than the examples shown below. While maintaining a similar professional structure and tone, aim for deeper analysis, more specific tactics, and clearer metrics in each relevant section.

Follow the general format used in the examples below, but expand upon each section where appropriate to achieve greater depth.

EXAMPLE 1: 
Project Name: Don’t Forget Your Memories
 Brand & Background: SnapStory is a photo frame brand launched in 2020 to help families preserve meaningful moments. With digital clutter rising, SnapStory creates smart, physical frames that sync with your phone.
 Project Objective: Promote the launch of our first smart photo frame with AI-album sync. Aim to drive 20K visits to product page and generate 5K preorders in 8 weeks.
 Target Audience: Millennial parents, aged 30–45, in the U.S. and Canada. Sentimental, tech-friendly, and family-focused.
 Competitive Landscape: Competes with Aura and Skylight. SnapStory’s key advantage is its private cloud and smart curation.
 Key Message: Never miss a memory. Let SnapStory relive them for you.
 Key Consumer Benefit: Emotional connection made effortless.
 Attitude: Warm, sincere, modern.
 Call to Action: Preorder now to keep your memories alive.
 Distribution Plan: Email campaigns, Facebook/IG ads, mommy bloggers, and early-bird referral program.
 Stakeholder Sharing Strategy: Share via Notion, kickoff Zoom call, and async updates in Slack.

 EXAMPLE 2: 
Project Name: Sisian Uncovered: Armenia’s Hidden Gem
 Brand & Background: WildArmenia is an eco-tourism agency that curates off-the-beaten-path experiences in Armenia. This new campaign aims to spotlight Sisian, a lesser-known town in southern Armenia with ancient ruins, waterfalls, and untouched nature.
 Project Objective: Boost tourism to Sisian during summer 2025 by attracting 1,000 international bookings and generating 500K views across campaign channels.
 Target Audience: Adventure travelers aged 25–45 from Europe and North America. They seek authentic, local, nature-based travel over mainstream destinations.
 Competitive Landscape: Competing indirectly with other regional destinations like Dilijan and Georgia’s Svaneti. Sisian offers stronger cultural depth and raw nature, but lacks visibility.
 Key Message: Sisian isn’t just a place — it’s a feeling. Come explore Armenia's wild soul.
 Key Consumer Benefit: A rare, authentic journey untouched by mass tourism.
 Attitude: Bold, poetic, earthy, inviting.
 Call to Action: Book your Sisian escape now — before the world catches on.
 Distribution Plan: Targeted Instagram reels, adventure vlogs, Armenia tourism collabs, travel subreddit AMAs, and a microsite with immersive stories and itineraries.
 Stakeholder Sharing Strategy: Internal brief via Notion and Google Slides; feedback loop with tourism boards, local guides, and travel influencers.

Now: Generate a Brief Based on This Concept and Research Findings
Objective
 Design and launch a targeted marketing campaign to promote Dimasar, a little-known mountain in the Sisian region of Armenia, as a must-experience destination for immersive, story-rich travel.
 The campaign aims to shift perception and increase visibility of Dimasar among international travelers who have already explored Armenia’s mainstream sights and are now seeking authenticity, solitude, and share-worthy magic.
 (The associated 2-day inbound tour on June 15, 2025, serves as the campaign’s storytelling anchor — not the core objective.)
Target Audience
 Primary: International digital nomads, travel influencers, and culturally curious adventurers (aged 25–40) who have previously visited Armenia or are exploring destinations beyond the capital.